I like coffee. No, that’s far too tame. I love coffee. That is, I love good coffee. There’s a fair amount of science (and a pinch of alchemy) involved in creating the perfect mug o’ mud—or if you’re an espresso aficionado like me, the proverbial “God shot.” And with the current flowering of technological gadgetry, it’s no surprise the engineers and geeks have turned their collective genius to the humble coffeemaker—and trotted out their pricey offerings just in time for Christmas.
Before I go any further, I would like to categorically state that you can produce very respectable joe with a simple press pot (aka: French press, cafetière) or AeroPress, or if you like your coffee on the stronger side, a moka pot. Any of these can be acquired for a modest investment of around thirty-five simoleons. You will also need to score some high-quality fresh beans and an adequate burr grinder (manual mills can be had for under $100). Yes, there is a bit of technique involved (that’s where the alchemy comes in), but that’s half the fun! When all’s said and done, it’s “good” coffee if you like it, and don’t let anyone tell you otherwise. Taste is a subjective thing; making good coffee is as much art as science.
Perhaps you find the above-mentioned appliances to be a bit pedestrian for your artistic sensibilities. You’re after something a smidge more precise, a bit sexier, a little more outré—what’s the word I’m looking for… oh yes, snobby. The Blossom One Limited is just the ticket; it’s got snob appeal by the bucket-load! A minimalist, utilitarian aesthetic belies its technological underpinnings, and this handcrafted work of functional art will lighten your wallet by—are you sitting down?—$11,111 (one has to wonder why they bothered with those last three digits—must have something to do with “artful design”).
Based on the press kit, we should be suitably awed by the bios of the techno-triumvirate that cooked up this percolator-on-steroids: Jeremy Kuempel (Head Honcho) is a mechanical engineering type from MIT who worked on the Apple iPad team, and at Tesla, where he designed the 17-inch touchscreen for the Model S; Matt Walliser has the NASA Ames Research Center on his CV as a former employer; and Joey Roth is the owner of the Joey Roth Design Studio (snappy title, eh?)—he apparently conceived a really cool teapot. Not seein’ any barista background here…
Rather than being satisfied to improve on the current “Best of Show” in coffeemaker technology, the boys claim to have been inspired by “sports cars, premium furniture, and the Bauhaus movement.”
Though it’s not an espresso machine, the Blossom One Ltd. does incorporate technologies that are commonplace in the high-end “prosumer” espresso market, and that makes perfect sense—plain ol’ coffeemakers have lagged far behind the state of the art in espressoland, so why not marry the two? In fact, Blossom’s basic approach to the process seems to be a variation on the lever-actuated espresso machine originally patented by Achille Gaggia in 1938 (which later appeared in a more compact iteration called the “Gilda,” the first espresso machine designed for consumers—you can read a fantastic profile here).
Hark! Mr. Kuempel declared, “The world is ready for truly great-tasting coffee.” The Blossom marketing team extrapolates on this profundity: “Designed to combine the best parts of immersion brewing with the ease of a standard coffeemaker, the revolutionary Blossom One Limited makes the perfect cup of coffee every time by allowing precise control of every aspect of the brewing process.” The exalted testimonial continues unabashedly, “To achieve this, our Blossom One Limited machine employs a novel brewing process that perfectly controls important brewing variables independently of environmental influences, empowering baristas with the right tools to make truly great-tasting coffee.”
Perhaps it’s the editor in me, but I’m really leery of products pitched with such hyperbolic prose as “revolutionary,” “perfect,” “every time,” “precise,” “every aspect,” “novel,” “perfectly,” and “empowering”—all in the same breath.
In addition to computer-controlled operational variables via a proportional integral derivative feedback control loop (PID)—which is to say, maintaining the ideal constant temperature—Blossom One also boasts an onboard WiFi camera(!) that can scan QR codes allowing “users to connect directly to a roaster’s preparation recommendations making it easy to share complex coffee brewing recipes direct from the coffee roaster to the final customer.”
As we went to press, no roasters were known to be providing such key data about their beans via QR codes, but maybe the appearance of 10 Blossom One machines (the entire inaugural production run) will provide the impetus to initiate the revolution. In the meantime, at least you can take pictures of yourself making some awesome coffee and post them on Pinterest. (Update: Apparently, the camera is a dedicated unit, it only feeds data to the Blossom—there is no USB port or other means of uploading images to another device, so strike that comment about taking pictures of yourself making really expensive coffee.)
Your $11,111 coffeemaker can be clad in the exotic wood trim of your choice (premium furniture, remember?), but perhaps most importantly—and folks, this is truly the pièce de résistance—every unit comes with an official signed build placard, and will be hand-delivered by “the Blossom team” (I trust they’re really attractive and very appreciative).
Currently in its second prototype incarnation, the Blossom One Ltd. is slated for initial delivery in a few months, so you’d better get your order in quick.
Aside from bragging rights, stupid-expensive digital coffeemakers have one thing in common: the dumbing down of the process. They appeal to the convenience factor that is so prized by the self-important. Hey man, time is money! Hence, “the premium Blossom One Limited machine requires little instruction to operate, enabling brewers of all experience levels to create the absolute best cup of coffee for the most discerning coffee aficionados.” Even a minimum-wage, teenaged Starbucks barista can do it!
So is it just me, or is it patently absurd to demo this highest of the high-end coffeemakers to someone who admits he is “not as much of a ‘coffee person’ as many of my caffeine-addled colleagues and friends”? I guess he drew the short straw. Well, in an attempt to garner some good press, the fellas who are trying to gin-up enthusiasm (and seed money) for this handcrafted, limited edition product humped it over to the Huffington Post offices and did just that.
You don’t have to be able to identify the fruity notes to appreciate a really outstanding brew, but having such a philistine review this chunk of high-tech wizardry would be like having—well him—review a fine wine (“I’m the kind of guy who will gladly drink wine out of a cardboard box.” Yes, this is a quote from the same review.).
What’s the point? Why should a reader care what this rube thinks of this $11,111 wunderkind? After all, the reviewer (who I suspect would prefer to remain nameless) concludes, “I will not be one of the initial buyers.” Still, I’m sure the mission was accomplished: generate enough buzz to actually convince someone who “can afford elevators for your cars” (again, same reviewer) to lay down some serious jack to bankroll this harebrained scheme. Of course, the only person who comes to mind who meets that particular qualification is morally averse to drinking coffee. Quite the conundrum. Then again, he’s an ace vulture capitalist, so who knows?
One has to wonder why they’re showing this thing to people who are totally unfamiliar with the boutique home or professional barista scene. No matter. I’m sure it’ll be a hit in the Hammacher Schlemmer holiday catalog—right alongside that nifty $190,000 flying hovercraft…
Good thing you get to choose the exotic wood trim, for as the Blossom One website sagely concludes, “Simply having great technology isn’t enough.” I couldn’t agree more.
Aden Nichols is an independent editor and writer. He is available for print and digital projects: books (academic, narrative/creative nonfiction, memoir, speculative/alternate history, etc.), websites/social media, and business communications. Visit his website (www.LittleFireEditorial.com) or email him at: Aden@LittleFireEditorial.com.